Have you noticed the eye-catching album covers on your iTunes or Spotify playlists? Chances are the artwork behind your favorite tunes by music stars like Cardi B, Rick Ross, Jay Z, 50 Cent, and Nas was created by Keuka College alumnus TaVon Sampson ’04.
TaVon isn’t just a designer, he’s the Art Director at Atlantic Records, creating album covers, singles, merchandise, and logos.
The impetus for this lofty career perch? Keuka College’s Field Period® program.
“I had a Field Period at the Oliver House Museum in Penn Yan,” said TaVon, who majored in art while at the College. “They wanted me to create a kids’ coloring book about the history of Penn Yan and Jemima Wilkinson (one of the Penn Yan area’s early settlers). I wanted to draw for comic books when I was growing up, so to see the book printed with my drawings was something I had dreamed about. It was incredible.”
Rick Ross is just one of the many recording artists whose releases have been designed by TaVon.
He then landed a pair of Field Period placements at Def Jam Recordings in New York City and he was off and running.
He spent five years as one of Def Jam’s top art directors, working with graphic designers for various musical artists. He also provided direction and concepts for full visual campaigns, including logo design, album covers and packages, promotional tools, directing photo shoots, and image consulting.
“At 22 years old, I was working at a major record label,” said TaVon. “I knew that for what I was doing, I stood out for my age. I knew I was different, especially from the way they treated me. I wanted them to see the passion I had and made sure I got the opportunities I wanted. And now I know I am as talented as my mom says I am.
TaVon's designs and illustrations are as varied as the musicians he produces album covers for.
Despite his rise in the music industry, TaVon remains grounded, acknowledging the role Professor Emeritus of Art Dexter Benedict took in nurturing his artistic talents.
“I took a diverse mix of art classes, which gave me a wide and varied background,” said TaVon. “Thanks to Dexter, I continue to look at everything with an experienced eye.”
In addition to working at Atlantic Records, TaVon also serves as the owner of Mister Sampson Art and is the creative director for the Tiny Art Gallery. On top of that, he works as an artist and muralist and has been recognized in the Los Angeles Times for his works.
And it all started with his Field Periods.
“Field Period opened doors for me that I thought were impossible,” said Tavon. “It’s scary to think where I’d be without Field Period. … My life would have been so different, and I know I wouldn’t be where I am today. Once I understood what Field Period could do for me, it changed my focus and taught me that all things are possible. It’s been a beautiful journey, and I’m so thankful for my life.”
